BowWow is an app that connects dogs in shelters with their new owners. I had the opportunity to work on the branding and app design concept at CrateBind. For an app concept that was basically “Tinder for dogs,” we wanted branding that was fun, light-hearted, and friendly. I expanded upon the branding with some ad examples and branded merch. The mobile app concept was designed for the front-end user experience, where future owners could like or dislike dogs they were interested in, and the desktop app was intended for the shelters to handle matches and edit profiles of their dogs.